My Blogging Experience...

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Before using the blog for RTF 305, I would only use blogs to review films, TV series, and music that I was interested in. Using the blog in RTF 305 made the lectures, screenings, and discussions more coherent , because the blogs were a chance to apply the information in a creative way.  The only difficulties I found using the blog at the beginning was trying to use videos as a visual in my posts. However, I quickly figured out how to use them, but found using pictures adapted my ideas better. 


I would definitely recommend using a blog in future RTF 305 and other undergraduate courses at UT. I find them creative and interesting. I enjoy applying the new information that I have learned in classes to something that is not a drag to take up my time. It's better than writing an essay or having to do some sort of extensive project. It's short and simple...gets the point across.


In the future, maybe students should be informed on how to do little tweaks in their blogs, like videos and making their pictures into collages. I figured this out on my own, but it would have been nice to be shown how to do this beforehand. Saves time.  


Yes, you can use my blog in a paper or report.

Globalization: Cultural Imperialism

Globalization is broadly the expansion of technological developments, pop culture, increased opportunities for communication, the exchange of material and symbolic goods, and the migration of people across national borders. 


Cultural Imperialism is a form of globalization that spreads one nations culture and language to other nations. American popular culture is spread all over the world. From the films, to music, and television, different nations have become Americanized. 

• The late music artist, Michael Jackson, was not only a huge star in America, but was famous all over the world. 
• The film trilogy, The Lord of the Rings is an American film based on an English novel series and filmed in New Zealand. 
• British 'Pop Idol' is made in different countries with respecting country name as title: American Idol, Canadian Idol, Australian Idol, Greek Idol, etc. 
• Different American films and television can be watched in different countries and vice versus. 

Yahoo Images

Yahoo Images

The film 'Pan's Labyrinth'  was produced and distributed by the Mexican film company Esperanto Films. It was released in The United States, United Kingdom, and Canada. 

Gossip Girl: Advertising Through Sexual Appeal

Take a look at the advertisement above. What do you think about when you observe it? The obvious answer would be SEX for most people. The funny thing about this answer is that the above advertisement is for the hit series on The CW network, Gossip Girl. The advertisement above is promoting the show's first season, which centered around young adults...in high school. Being a show about high school students, it is likely that its main audience will be HIGH SCHOOL students. So what is this advertisement telling HIGH SCHOOL students? Have sex! Why? Because it looks cool. The caption of the advertisement states that Gossip Girl is "Very Bad for you". Why would a promotional poster contradict itself? It is because the caption is a strategical gimmick to lure audiences in. Usually young audiences would be curious to see something that is supposedly bad for them. That is what makes it even more captivating. The contradicting captions are what makes the sexual acts on the posters look even more cool. At least that is what the advertisement team for Gossip Girl is banking on. 

Sex or Sexuality is considered a powerful tool in advertising and marketing.  People are curious about sex. It's human nature and this is what makes a product sell...or what gives a film or television show high ratings. No matter what the product is, a half naked woman or man would catch the attention of the opposite sex (or same sex) and the audience will either fantasize or wish that they looked like the person on the advertisement. As appealing as sex may be for advertising, advertisers have to be careful when using sex as a market strategy. Recently there have been people who have strongly opposed certain advertisement tactics and have taken the cases to court. In order to avoid this, advertisements should be appropriate for the product and convey an underlying message suitable for the product. However, this is not the case with some advertisements. Sex appeal is still sometimes used just because it looks cool.

The Gossip Girl season one promotional posters are prime examples of sexual appeal advertising due to the sexual nature and the captions that appear on them. The captions agree that the nature of the television show and the posters are "inappropriate" for the audiences that it most likely appeals to: high school students. The poster above states that the images are "every parents nightmare" which highly exemplifies that parents of the audiences will not approve of the sexual nature of the series and that their children should not be captivated by sex. Not at their age. As the captions are sort of contradicting the action of promotion, it uses it as an advantage, because high school students are usually rebellious and will most likely watch whatever they want despite what their parents agree to. Sexual appeal heightens a teenagers curiosity. This is the stage where people usually try to understand their own sexuality and the promotional posters not only entertain their audiences, but subtly makes them question who they are...sexually.

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Hollywood's Three-Act Structure: The Last Kiss

The Last Kiss

The Hollywood Three-Act Structure consists of the introduction, complication, and the resolution. This type of structure is usually used in films that will have a happy ending. The climax is shifted towards the end in this type of structure. One of my favorite films, The Last Kiss starring Zach Braff, uses the Three-Act Structure.

The Introduction - Consists of Act I and is approximately 30 minutes long (or a quarter of the film). This is the part of the film that introduces the characters and the relationships that connect them. It places the characters in a setting (time and place). The introduction introduces the main character(s), what the story is going to be about and the situations that surround the action. About half way through the Act I, an event happens that sets the plot of the film in motion. The first plot point is the end of Act I and it is an event that turns the plot in a new direction and leads to the second act. 

Michael and Jenna

 In The Last Kiss, the main character is introduced (Michael) and his girlfriend (Jenna) whom he is living with. They have something that is describes as a "perfect" relationship. Jenna is pregnant and the two are pressured by her parents to get married at a family dinner for Michael's 30th birthday. Jenna suggests that Michael has too much work (architect) to get married, but the truth is (unknown to everyone) is that Michael feels as though he is trapped and that his days of being youthful and free will be over. However, he considers Jenna his perfect companion. Also introduced are Michael's college buddies: Chris (who is trapped in a loveless marriage), Izzy (who's high school sweetheart recently left him and his life is falling apart), and Kenny (an spontaneous-carefree sex addict). The plot point of the first act is where Michael is at another college buddy's wedding and he meets Kim, a college student who makes Michael feel young again with her witty conversation. As Jenna suspiciously looks for Michael at the reception, he is alone talking with Kim and appears back in the crowd very nervous. He begins to have second thoughts about his commitment to Jenna and him settling down. 

Michael and Kim

The Confrontation - Consist of Act II and is approximately an hour long (60 minutes, two quarters of the film). The main character encounters obstacles that prevent him from achieving his goals. There is a point just before the halfway point of the film where the main character seems close to achieving his or her goal(s) or objective(s). Then, everything falls apart, which leads to the midpoint. The midpoint is the middle of the film where the main character has hit rock bottom and is far from reaching his/her goals. The second plot point occurs right before the third act. 

Jenna

The confrontation in The Last Kiss occurs when Michael is invited to a college party by Kim and agrees to go acting on his impulses. He tells Jenna that he will be having a guy's night out with one of his best friends/co-worker, Chris and she believes him. However, he tells Chris that he will be hanging out with another friend, but Chris continues to question Michael about other friends, because they know all the same people. Michael reluctantly tells the truth and Chris is appalled that he would consider being with another woman besides Jenna. Michael, feeling guilty, still goes to the party with Kim where they begin to get closer and make-out. While Michael is with Kim, his other best friend's, Izzy, father has just past away and friends and family come over to his house for condolences, Jenna among them. She sees Chris there and questions where Michael is. Chris tries to lie and fight her away, but Jenna becomes more and more concerned and neurotic. She figures that Michael is with another woman. As Michael comes home, he tries to lie his way out of his true whereabouts to Jenna as she confronts him. He eventually tells the truth, and mention that he did not sleep with Kim. However, Jenna kicks him out and he ends up sleeping with Kim that same night out of loneliness. When Michael tries to leave the next morning without waking up Kim, he forgets his keys and returns to her dorm where she questions why he was not going to say good-bye. He makes up a quick lie as he realizes what a mistake he has made. As he leaves work that day, Kim shows up at his job unexpectedly (love struck) and Michael tells her about Jenna and the baby and Kim is upset and leaves.

Kim

The Resolution - Consists of Act III and is the last quarter of the film (30 minutes). The point at which the plot reaches its maximum tension and the characters opposing each other confront each other at a peak of physical or emotional action (fight, argument, ect). This is the climax. Then, there is a short period where the characters are calm and things turn for the better and all is well.

Michael is kicked out of the house

The Resolution in The Last Kiss begins when Michael goes to win back Jenna who is at her parents house. Jenna's father is upset with Michael and talks to him about commitment while Jenna will not allow Michael to see her. As all is almost forgiven, Michael feels guilty as Jenna forgives him and tells her that he slept with Kim. She is furious and runs away saying that she may not have the baby and drives back to their house. He follows her. Back at the house, Jenna is very confrontational with Michael and locks him out of the house. Michael decides to try to prove to her that he is truly sorry and he stays on the porch for a week without showering and through the rain and cold. Jenna eventually realizes that they truly love each  other and that Michael is sorry, so she finally lets him back in and all is forgiven. The End.

 

Michael and Jenna back on good notes

Boy Meets World: Sitcom Settings

Boy Meets World Cast

TV sitcoms (situation comedies) are filmed in various styles and locations. A few places where sitcoms are filmed include: on set in front of a live studio audience, filmed without an audience with or without a laugh track, and sometimes they are filmed on location. Sitcoms with an audience are usually filmed in a central area(s). The central area is what brings the characters together and they typically include hang-out spots and the living room of the main character's home. The set has three walls and essentially a fourth wall where the the cameras and audience "watch" the actors. The advantages of shooting on a set includes having a stable environment to improve continuity, sound, and lighting. Filming on location means that the show has to have a "dressed" area in the "real" world with props, the crew, and the cast. 

For comedy sitcoms, the setting is usually in a place where the characters can socially interact and stage different comedic conversations and actions. Theses places are usually in bars, burger joints (diners), a school's hallway or classroom, or in the living room or kitchen. The setting has to be big enough and realistic where the characters blend easily. The bars and diners and hallways/ classrooms are usually where friends and/or classmates and coworkers interact and the living room and kitchen are where families interact. There's usually a discussion being held about another character between multiple characters or a comedic lesson being taught. 

One of my favorite sitcoms is Boy Meets World which has multiple settings that generalize the type of situations the characters will be involved in. The following are examples.

Setting #1: Mr. Fenney's classroom is largely used to teach the  main character, Cory, a lesson along with his classmates and friends. The earlier years of the show usually began in the classroom where Cory would interrupt Mr. Feeny's teachings with a childish insult or remark about why he doesn't care about or understand the lesson. 

Setting# 2: The hallway is essentially break time for the characters. Cory and his friends, Shawn and Topanga, usually demonstrate certain issues that are going on at the school or they are discussing matters that are going on in their personal lives. Above is a picture of Cory and Shawn wearing cheerleader uniforms from a dare by the school bully. 

Setting #3: The Matthews's house kitchen is where the Matthews brothers, Cory and Eric are taught lessons by their parents, Amy and Alan, about life and general school issues that the boys are experiencing. The kitchen is also where Cory ands his friends figure out things for themselves or hang out. 

Setting #4: The living room is where the characters typically relax and discuss key moments that have went on in the episode. The Matthews family usually have their friends over. The characters usually have the TV on or they are doing some sort of activity like decorating the Christmas tree, "studying", making out with a lover, talking, etc. 

Setting #5: The Matthews/ Mr. Feeny's backyard is where the characters confide in the neighbor/teacher Mr. Feeny with their personal and school issues. Mr. Feeny is usually rather annoyed and wise. Eric Matthews usually does his infamous "Feeny Call" in the backyard. 

Setting #6: A filming on location episode includes the Disney World episode where Cory and Shawn ditch school to win Topanga's love back for Cory as she is on a school trip. 

www.collegekid.bravehost.com

Smallville: A Close Up of the Man of Steel

Focusing  on the scene from episode "Nemesis" of the sixth season of Smallville where leading character, Clark Kent is saved from a caving underground piping system loaded with kryptonite by the love of his life (then) Lana Lang. Oh, must I not forget, he was trapped with his arch-nemesis, Lex Luthor, Lana Lang's then husband. 

The first shot is a LONG SHOT / orientation shot where the camera is placed far away to give a view of where the character is and the situation. This shot introduces the beginning of the scene, which is Clark Kent seeing Lana Lang after escaping from the piping system with Lex Luthor. The audience sees the location and is aware of the situation behind the characters, because of the long shot. The shot also makes the character appear lonely due to the amount of space surrounding the character. Clark Kent is placed in the middle of the scene and is standing still, while the characters behind him are in motion. 

The next shot is the MEDIUM SHOT / information shot. This shot confirms that it was a specific character in the long shot. This shot is a continuation or further development of the actions that were in the long shot and are in the scene. Here, the shot confirms that this is indeed Clark Kent in the scene and the audience gets to see the reaction on his face as he sees Lana Lang. 

The last shot is the CLOSE UP shot / important detail shot and it zooms in on the character's facial expression where the audience can see the emotions and feelings the character is expressing. The shot should naturally flow after a medium shot, but is emotionally revealing. Here, the audience sees how emotional Clark Kent is as he sees Lana Lang, noting that this expression is love. 

Here's a bit more of the scene:

homeofthenutty.com

The Evolution of Special Effects in the Hollywood Studio System

Take a look at the photos above. Both are scene clips from the film, King Kong. What are the obvious differences? The 1933 version of King Kong was a puppet type figure while the 2005 version was built and operated by motion sensor by actor Andy Serkis. The techniques used today are more complex than the techniques used in special effects for earlier films and TV. Today, special effects make the visuals appear more realistic and engaging. However, at the time, the earlier techniques did the same for audiences of the earlier generations. 

The Hollywood studio is well know for its use of special effects in films and TV series. Seeing is believing, and if the film makers want audiences to believe that there is a 50 foot woman walking around taking vengeance on men (Attack of the 50 Foot Woman, 1958), a muscular cyborg from the future set out to destroy an unborn child (The Terminator, 1984), astronauts who travel to the far future to a world where primates rule and humans are inferior (Planet of the Apes, 1968), or a boy who discovers he's a wizard and that there is a whole world of magic (Harry Potter, 2001), the special effects will make you believe it...or at least attempt to make you believe.

Early types of special effects include stop-action, rear projection, and front projection. Imagine that a character was going to leap unto a tree. The camera would stop as the character appeared to go into a leap and start again, giving the character enough time to actually be placed on the tree. This is called stop-action effect. Rear and front projection allows the characters to be placed in the foreground of an image or infront of the image to look as if they are a part of it (Media Now).

Later types of special affects were largely computer generated. Green screen and motion capture are techniques largely used. Imagine blades being thrown at a character and stabbing him gruesomely. With green screen, the blades could be computer generated and the actor would be placed in front of the green screen and later placed in the sequence to appear as though he was actually there. With motion capture, an actor would use sensors to be connected to the computer assembled being and the sensors allow the actor to play out the motions for the being (Media Now).

With special effects, all sorts of films and TV series were and are possible. Special effects took over the aging process instead of different actors playing younger/older versions of characters, different worlds and creatures can be made, death scenes are more gruesome, comic-book superheroes become live-action, explosions become more extreme, and magic can be made. Special Effects add more to audience imaginations and broaden the minds of viewers. The Hollywood studio system continues to evolve special effects, now with the '3D effect'.

Google Images

All in the Family Vs. Boy Meets World

 Boy Meets World is a sitcom that aired from 1993 - 2000. It is based on the life of  the central character, 11 year old Cory Matthews and his family and friends. The show begins with Cory and his years in junior high and the life lessons that he learns from then to his first year in college.

The issues that Boy Meets World dealt with included extreme issues such as racism, family neglect, hazing/bullying, and developing sexual urges in teens. In later years of the show the issues were loss of a family member, love, heartbreak, divorce, marriage,college harassment, friendship, and trust. As these issues are serious, the show usually took a humous tone and thus the issues were intertwined between the usual comedy based episodes.

All in the Family, centered around central character, Archie Bunker and his family, is about a WWII veteran and his clashes with the newer generation and their beliefs. Also a comedy, but usually intertwines issues such as racism, homosexuality, sexism/women's liberation, rape, and women issues such as miscarriage and menopause. This is similar to Boy Meets World, however the difference is the era in time these issues were presented and how they were dealt with. All in the Family in the 70's while Boy Meets World in the 90's. All in the Family also seemed to deal with more complex issues. However, it also took on a humorous tone.

All in the Family aired from 1971 - 1979. Unlike Boy Meets World, the show was not centered around an 11 year boy growing up and experiencing life and its challenges, but of an older man who was experiencing life in a generation much different from the way he grew up and understood the politics of things. While at the same time, Mr. Feeny, another Boy Meets World character deals with understanding the lives of his teenage students who are also a younger generation.

(Google Images)

Radio: Love Music. Feel Music. Make Music. Live Music.

Music Evolved - Yahoo Images

Radio has gone through a number of changes throughout the years due to audience demand. From being a source of news with your family to listening to your favorite tunes while driving to work. As the world and people have evolved, our need for radio has altered as well.

As the decades fade, a format of radio either disappears or evolves. Different groups of people and different generations develop different needs for radio. Early on as the radio was used more of as a information guide, families usually only had one radio per household and listening to it meant gathering together as a family. The formats included the news, variety shows, comedies, dramas, comic adventures, and music. The radio then would be what television and internet are today. 

This type of radio was mostly based in the 1920's through the 1950's where the country was dealing with issues such as World War II to The Great Depression to The Civil Rights movement. As the Civil Rights movement progressed, African American audiences soon began to show their own identity through radio. Before, their music was usually stolen and passed as the music of white musicians. 

The genres of Rock, Alternative, Hip-Hop, Rhythm & Blues --- and other genres that branch off of these such as Punk Rock, Adult Alternative, Rap, and Soul --- have progressed more in the later 20th century with audiences separating their identities further. Each genre represented a different group of people and radio used this to an advantage to "ensure that they reach the audiences segments that are the most attractive to their advertisers" (Media Now Textbook). The more genres, the more people listened to radio. This meant more profits. 

Now, the generations of people have become so hi-tech that they need their radio to be in the form of wireless networks and mobile communications. With television evolving as well, radio has evolved into many different forms. You can listen to radio just about anywhere, not just in a box surrounded by your entire family. 

Social Learning...and all of it's Friends

The media often brands certain images and behaviors of people as 'cool' or 'accepted'. The concept of social learning explains that people learn from one another through observation which leads to imitation and modeling. This theory is proposed by Albert Bandura. The media makes more money when a large group of people are buying their images which is almost free promotion in a way. The people are becoming models of the clothes, hairstyles, jewelry, and even the slang that springs from these images. 
A lot of this imitation and modeling is seen largely in teen images today from music artists. 

30 Seconds to Mars

Teen Imitator

As a result, the teens are basically destroying their own self image to mirror these unrealistic images of celebrities. 

Another example of social learning is the way the media proposes the way a woman or man should carry themselves. From the films, Tough Guise and Killing Us Sofly, the media highlights the stereotypes of the sexes. Women in the media who are characterized as beautiful are usually models and actresses. They should have perfect hair, skin, body type (thin), and basically look like life size barbies. Thus, young women observe these images and see them as the 'right' way to be and they imitate and model them. 

Nicole Kidman

Teen Model

It is similar with men. Men who want to be strong or 'tough' should act and look a certain way. The characteristics usually includes muscles. I mean, having muscles does mean you are strong...right?

Guns (or some other type of weapon) are also usually in the equation. 

Winchester Brothers from TV series 'Supernatural'

The point that I am making is that the images in the media greatly affect the images and personalities of the normal, non-celebrity population, especially the teens. 

(Google Images)

Women, Men, and Hegemony

Google Images

The concept of hegemony, "power or dominance that one social group holds over others" (James Lull), helps me understand how and why people become so accustomed to certain beliefs and concepts that they do not bother to have their own. What I mean is, the way people think is majority of the time based on someone else's beliefs. What people do is... incorporate those beliefs into their own and thus not having their own original beliefs. 


Confusing? Ok, I will put it this way: Music videos often time show 'us' what type of fashion is 'in'. If you cut your hair this way, or if you wear these type of pants, and those type of shoes, then you are a part of the group of people on the videos that also wear the wardrobe that you are mimicking. Still confused? Ok, not only does the entertainment industry 'brainwash' us, but religious leaders and politicians pull the same type of tricks if you will. 
Ever thought about why you are a part of a certain religious affiliation? How did you realize that those beliefs were what you truly believed. Why do you believe them. It's the same with politics. The leaders of these groups warp our minds into vessels that will hold these beliefs. 


If you live in a certain area, you are suppose to act in such a way that is appropriate for that certain community. Why, because the head honchos say so. If you are a man or a woman, you are supposed to behave a certain way. This is how stereotypes are developed. Women wash dishes. Men catch fishes. Women love shoes. Men love booze. Women should have nice hips. Men should drive big whips. Women shed tears. Men hide their fears. But why? Why are women supposed to be sensitive? Why are men suppose to be strong and powerful? Who decided that these were the correct characteristics for the sexes? The media. Leaders. Politicians. Other head honchos. 


When we start to shake these roles and become our own characters, that's when chaos develops. Now a days, women can bring home the bacon and men can walk the run-way. We are rapidly  making our own decisions, but in the back of our minds we sometimes question whether we are right or wrong, because we are challenging the status quo. 

City of God

Wikipedia

The film, City of God, is structured around the concept that young men in Brazil often choose a path of crime through competitive drug trafficking usually involving murder. As young boys, they are inspired by the pipe dream of having a dominant role in their neighborhood (Rio de Janeiro) which is mostly a slum.

The film is structured as to jump from a characters childhood and upbringing to adulthood. The characters mostly have nicknames and the narrator of the film will either show a brief moment of the future and then take the audience back to the past to show us how this character became who he is or how he got his nickname. The narrator's role in the film is to tell the stories of these young men and at the same time show how they are connected and how he himself became who he is as an adult.

Google Images

Google Images

My belief that the purpose of basing the film in Brazil is due to the realness of the gangs in Brazil and for other countries to be able to see their stories and dig deeper into how the slums are influential on how the children grow up. The film gives Brazilians a voice and sort of clarify our (Americans) perception of them and why there is so much crime in their country.

Why RTF 305?

For starters, I am in a FIG! Freud, Film, and Fun to be specific. I chose this FIG mostly because of the Media Studies course and the Psychology course.

Being a RTF major to me means that I must learn as much about the media and understand as much as possible the different versions of the media. Before I produce a film, or write a TV show, I need to understand the foundations of the film and television industries and to follow up with the speed that the media transforms every day.

I hope to learn more about the different types of media today: TV, radio, newspaper, magazines, internet, ect. Also, the different media outlets these types of media produce: DVR/TiVO, Blu-Ray, satellite radio, Facebook and other social sites, online news and magazines, etc.

Lets say I do become the next Tim Burton or Guillermo del Toro, I need to already have the knowledge of where my projects will be seen or heard about. I believe RTF 305 (Media Studies) is the first step.

Favorite Blog: http://www.kryptonsite.com/smallvillespoilers.htm or http://www.ksitetv.com/

Below: Youtube version of Smallville's Opening Credits! Sweet! Smallville's 10th season starts September 24th!