The media often brands certain images and behaviors of people as 'cool' or 'accepted'. The concept of social learning explains that people learn from one another through observation which leads to imitation and modeling. This theory is proposed by Albert Bandura. The media makes more money when a large group of people are buying their images which is almost free promotion in a way. The people are becoming models of the clothes, hairstyles, jewelry, and even the slang that springs from these images.
A lot of this imitation and modeling is seen largely in teen images today from music artists.
|30 Seconds to Mars|
Another example of social learning is the way the media proposes the way a woman or man should carry themselves. From the films, Tough Guise and Killing Us Sofly, the media highlights the stereotypes of the sexes. Women in the media who are characterized as beautiful are usually models and actresses. They should have perfect hair, skin, body type (thin), and basically look like life size barbies. Thus, young women observe these images and see them as the 'right' way to be and they imitate and model them.
Guns (or some other type of weapon) are also usually in the equation.
|Winchester Brothers from TV series 'Supernatural'|
The point that I am making is that the images in the media greatly affect the images and personalities of the normal, non-celebrity population, especially the teens.